Blanca Baez is a business and commercial leader with 20 years of experience in leadership roles across sundry industries, who has specialized in the Pharma & Biotech sector for the past 12 years. Her focus and expertise is in generating and executing strategies for new technologies to enter established or new markets with innovative business models. She has a proven record in increasing business competitiveness, accelerating revenue growth, and most recently creating a new business unit through adapting data technology to serve drug development and commercialization in the Pharma & Biotech markets.
In her life sciences career, Blanca has held executive management positions across global, regional and local settings across the different stages of Pharma’s value chain and with a broad mix of therapeutic areas in specialty and primary healthcare. She has also served as Head of New Products Portfolio and Commercial Lead for Business Development. Blanca has lived and worked in four different countries, studied degrees in three of those, and earned an MBA from London Business School, with specialization in Entrepreneurship, Strategy and Analytical Marketing.
Exploiting AI: From Discovery to Treatment
11:10 AM - 12:00 PM